Time and eternity

Rolex uses only the finest stones to adorn its watches: diamonds, rubies, sapphires and emeralds. The selection criteria for these gems is exceptionally demanding.

The precious stones are then entrusted to the gem-setters, masters of their art and skilled in the various techniques of their profession - the precise alignment of the height of the gems, their orientation and position, the robustness, regularity and aesthetics. Everything works together to enhance the stones and the watch itself.