Rolex Day-Date 40 Reference 228396TBR

Today we have the privilege of presenting one of the most spectacular and rare iterations of the Rolex Oyster Perpetual Day-Date 40 reference M228396TBR-0002.

It is the Day-Date 40 rendered entirely in platinum with a trapeze-cut, channel-set diamond bezel, on the iconic President bracelet with Crownclasp, also in platinum.

Ice blue is globally recognized amongst Rolex collectors and enthusiasts as the color reserved for the dials of platinum Rolex watches, and this Day-Date 40 is no exception. As the Crown marks a Rolex watch, the addition of substantially sized, invisibly set, trapeze-cut diamonds mark the pinnacle reference in the Day-Date collection.

Individually sorted, tested, selected and cut, each of the 36 diamonds in the bezel of this incredibly special Day-Date 40 act as a capsule of visual and technical perfection. The channel setting, performed by Rolex’s master gem-setters, frame the ice blue dial in a sublime row of lustrous diamonds. The channel setting requires flawless preparation: as the craftsman begins installing the precious stones, after the other, each has to fall exactly to place… And it is only after the very last stone has been securely inserted that his or her work can be judged and appreciated.

The ice blue dial features 10 baguette-cut diamonds which act like the most spectacular sort of flouerescent light bars.

Any ray of light that enters these beautifully cut and framed diamonds get reflected in millions of different ways — a testament to Rolex’s in-house dial manufacture’s know-how and expertise.

The stones are framed in 18ct white gold, the material that is also used for the hands and the Rolex Crown under 12 o’clock.

First introduced to the world in 1956, the Rolex Day-Date has been the watch of ultimate prestige — in any of its many iterations. Crafted from 950 platinum and adorned with a breathtaking selection of diamonds, reference M228396TBR manages to stand out even from this most highly respected collection of exceptional timepieces.

Inside the solid platinum caseback is the Manufacture Rolex Caliber 3255 that introduced the latest generation of Rolex movements with extended, 70-hour power reserve, entirely re-engineered going train and energy optimization.

A Superlative Chronometer with five years of international warranty, the Rolex Day-Date 40 in platinum truly is the watch of ultimate prestige.

We would be delighted to present you the Day-Date collection in our Authorized Rolex Petite Geneve Petrovic boutiques in Budapest, Belgrade and Porto Montenegro.