Rolex & Wimbledon
When it comes to the world of top class sport, few events hold as much prestige as Wimbledon. The renowed Wimbledon Championships are the world's oldest and most prestigious tennis tournament. Founded in 1877, they are both a showcase for what all that is good in modern sport and a symbol of enduring tradition. In 1978, Rolex took its place within that great tradition, joining the tournament as the Official Timekeeper on Centre Court and throughout the All England Club grounds.
It was a fitting partnership: just as Wimbledon has evolved to represent the quest for excellence and endeavour of the highest order, so Rolex has come to stand for precision, performance and the pursuit of watchmaking perfection.
Making excellence possible
As mentioned previously, the partnership between Rolex and tennis dates back to 1978 when Rolex became the Official Timekeeper of the famous Wimbledon.
This marked the beginning of a privileged association between two partners driven by the same pursuit of excellence. They celebrate their 40th anniversary this year.
Rolex is a leading supporter of tennis, with a commitment extending across the men's and woman's game to high-quality events and exciting talent. Rolex and the All England Club work together to perpetuate one of sport's greatest traditions. Each year, new champions emerge and sporting history is made as the game soars to new heights of excellence.
Rolex and Wimbledon – A superb mutual story
Wimbledon, the only Gran Slam tournament played on grass and where participants are required to wear predominantly white, is hosted by the exclusive All England Club in south-west London. While it has kept is original surface, the grass has been adapted to the modern game.
To ensure precision play for which the tournament is renowed, Parennial Ryegrass has been scientifically chosen for its impressive durability. The lawns are relined on each court every year, and rolled and mowed to exactly 8mm daily for the tournament.
Four decades of tradition and prestige
The partnership between Rolex and Wimbledon spans four decades, this year marking its 40th anniversary. Since 1978 Rolex has been the Official Timekeeper at a tournament where tradition and innovation are valued in equal measure, mirroring Rolex's own ethos. Both partners have continually evolved, embracing new technology to improve production and performance while maintaining the traditions and methods that have made them great.
Simbolically, Rolex clock keep the official time inside this historic venue, on court and throughout the grounds. Wimbledon would not be Wimbledon without the prestigious grass court and treasured traditions: the strawberries and cream, competitors dressed almost entirely in white, the politeness of players and spectators alike - all combine to form Wimbledon's unique, much-loved character.
Rolex and the tennis champions – Stories to inspire
Rolex is proud to support the last year Singles Champions, Roger Federer and Garbiñe Muguruza.
Rolex is proud to support the last year Singles Champions, Roger Federer and Garbińe Muguruza. Federer's straight-sets victory in last year's final clinched an unprecedented eighth Wimbledon crown, and the Swiss phenomenon has since extended his record total of Grand Slam® titles to 20.
When Roger Federer is on court, time stops and millions watch the living legend do what he does best – play exceptional tennis. He is without a doubt a true champion who transcends sport and the generous spirit who inspires the world.
On the other hand, Muguruza's powerful and passionate style of play earned a maiden Wimbledon title and helped her claim the World No. 1 ranking for a period. It was the Spanish-Venezuelan's second Grand Slam® trophy, following her triumph at the French Open the previous year. She bought her first Rolex after that successful year to remind herself of her first entry into the Top 20 – and that sacrifices last year came with a big reward.
This year, Rolex congratulates German professional tennis player Angelique Kerber on her 1st Wimbledon victory and 3rd Grand Slam title.
On the way to the top, Rolex was a faithful companion to previously mentioned and many other successful players of white sport and witness of struggle, perseverance and history that has been made.Explore the magnificent Oyster Perpetual Datejust 41 with Slate dial and, simbolically, vivid green details.
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